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Home Improvement Race: Lowes Vs. Home Depot

 "The smart companies like Lowe's and Home Depot who want to get the most out of their sponsorships will also spend another one to two times more on top of the primary sponsorship fee,"

Two of the largest competing home improvement companies are likely to finish #1 and #2 at the NASCAR race track.  The companies spend millions of dollars on the cars and drivers to hopefully be able to brag about being #1 at the track and with customers. Read more: Home Improvement race: Lowes Vs. Home Depot

In 2002 when Tony Stewart won the NASCAR title he scaled the fence at the track.  Home Depot, Stewart's sponsor, created an advertisment that said, "Hey Tony, we've got ladders", also offering discounts on ladders in the store.  Demographics say NASCAR is an effective advertising area for the Home Improvement stores.

Posted on November 23, 2005 19:11 | Home Improvement News
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